First Campaign Walkthrough

Worked example: new US character, Pennsylvania State Senate. Other countries use the same clicks with different office names.

If you have not created yet, stop and do Create a Character.

Setup (Day 1, before you spend)

• Home: Pennsylvania. Sliders: Economic -2, Social -1.
• Open Parties → join Democrats (close to those sliders).
• Kit: 25 actions, ₳250k, Favorability 50, PI 0, Donor 1.
• Target: PA State Senate, primary in about 6 real days.

Week 1: build, do not file yet

Day 1 clicks (starting 25 actions):

1. Confirm party on your profile.
2. Campaign ×10 → PI about 10.
3. Build Donor Network (spend the listed cost) → Donor 2.
4. Run Advertisements once → Favorability ticks up a few points.
5. Fundraise once.
6. Bank leftover actions for tomorrow.

Days 2 to 7:

• 2 to 3 Campaign actions per login. PI should reach ~30 despite 0.75%/turn decay.
• Fundraise once per day.
• Second Build Donor Network when you can afford Donor 3.
• One or two more ads toward Favorability 60 to 65.
• Day 6: open Elections → the PA State Senate race → Quick Poll.

Stop week 1 when: PI ~30, Favorability 60+, Donor 3, poll read.

Week 2: primary

When the primary window opens:

1. Elections → race → Declare.
2. View Campaign. This is the spend screen.

1. Campaign 2 to 4 actions/day (PI toward 40).
2. Open nearby Democratic NPP profiles → request endorsements.
3. Do not Attack fellow Democrats.
4. Optional: one Full Demographic Poll if you have ₳75k and 6 actions.

Highest primary score in the party advances. Score is alignment + favorability + PI.

Week 3: general, opening

You are the nominee. Turns until resolution are on the race page. Final 4 turns are heavy.

Daily:

• Campaign 4 to 6 actions in-state.
• Ads every other day to hold Favorability 65 to 70.
• Collect general-phase endorsements.
• If Favorability drops 5+ points, someone is attacking you. Ads first; Attack only if you accept Infamy.

If you are clearly ahead by mid-general, stop spraying money. Save for the last 4 turns.

Week 4: last 4 turns

1. Log in hourly if you can. Each turn snapshots your stats.
2. Peak Favorability and PI going into those turns (ads + Campaign).
3. Do not Withdraw.

Resolution: what the UI does

The race page posts totals. Winner's profile shows the office. You gain the State Senate action and fund bonus and appear on the officials list. A new cycle of that office spawns at once.

Open the legislature (state or national, depending on office) to vote.

If you lost

PI and Favorability stay. Donor Level stays. Money is probably gone; Fundraise rebuilds it. File the next primary in a couple of real weeks. You start ahead of week 1.

Your first week

• Party joined Day 1.
• Campaign / donor / one ad before any declare.
• Quick Poll before declare.
• Primary declared on time.
• Campaign page used daily, not only the race board.
• Last-4-turns plan written down (hourly login).

Common misses

• Declaring blind (no poll).
• Dumping actions early, then decaying into the final turns.
• Ads above Favorability 75.
• Attacking your own primary.
• Ignoring NPP endorsements.

Related

• Getting Started
• Campaign Strategy
• Fundraising & Ads
• Election Mechanics